May 14, 2013 - Go Social    14 Comments

Amy’s Baking Co – Reputation Management Anyone?!

I read Jon Morter‘s Facebook thread about Amy’s Baking Company and have been keeping an eye since on this fine example of how not to run a business and how not to deal with reputation management on or offline!

Jon Morter Shares






I shared it with Kimberly Castleberry  



and Mari Smith 



Currently we are all keeping an eye to see how this all pans out, when Jon posted the page had 8383 LIKEs



 less than 6 hours later they have 25389 LIKEs



+9 hour update Update from Amy’s Baking Company local time here in England 08.30 BST!

Am yBaking Co Update

More on Amy!

 The LIKEs are up to 42297 BUT this is honestly not a good strategy for growing a page for your business!

Amys Baking Co Update

I’m surprised the page is still up;- maybe Facebook are as entertained as Amy’s Baking Company’s new fans! What do you thing about it?

May 5, 2013 - Great Resources    11 Comments

Gmail Shortcuts A Cheat Sheet

We often set up clients with a Gmail account to use in conjunction with YouTube channels, Google Analytics and the like but I never knew about these short cuts until recently and I’m guessing that I’m not the only one!  Having discovering this rather  splendid infographic by Visualeks, thanks to then, I thought I’d share them here … I’m a big fan of infographic;-s this one I found over on

Let me know if you find them useful :)

Gmail Shortcuts


Apr 5, 2013 - Go Mobile    18 Comments

The ‘ICE’ – In Case of Emergency – Mobile Campaign

Scenes like this are horrific …

ICE - In Case of Emergency Campaign

Message from the Ambulance Service
We all carry our mobile phones with names & numbers stored in its memory. If we were to be involved in an accident or were taken ill, the people attending us would have our mobile phone but wouldn’t know who to call.

Yes, there are hundreds of numbers stored but which one is the contact person in case of an emergency? Hence this ‘ICE’ – In Case of Emergency Mobile Campaign.

The concept of ‘ICE’ is catching on quickly. It is a method of contact during emergency situations. As mobile phones are carried by the majority of the population, all you need to do is store the number of a contact person or persons who should be contacted during emergency under the name ‘ICE’  - In Case Of Emergency.

The idea was thought up by a paramedic who found that when he went to the scenes of accidents there were always mobile phones with patients but they didn’t know which number to call. He therefore thought that it would be a good idea if there was a nationally recognised name for this purpose.

In an emergency situation, Emergency Service personnel and hospital staff would be able to quickly contact the right person by simply dialing the number you have stored as ‘ICE’.

Please forward this. It won’t take too many ‘forwards’ before everybody will know about this.

It really could save your life, or put a loved one’s mind at rest. For more than one contact name simply enter ICE1, ICE2 and ICE3 etc

Apr 5, 2013 - Go Mobile    7 Comments

Why Consumers LOVE Mobile and why mCommerce is important to them

This rather beautiful infographic from Merchant Warehouse in the USA examines the main benefits of mCommerce for the consumer. It shows at a glance why companies are starting to take mobile payments seriously. Not before time really!

At a glance you can see that 73% of those surveyed said that have used their mobile phone to browse while in a shop.
38% have already used their mobile phone to make a purchase and 21% have used their mobile phone to look for coupons whilst in a shop! Numbers not to be ignored by smart business owners!

How do these numbers look to you. Myself I am at 100%!
I’m in with the 73%, the 38% and the 21% :)

Read about mCommerce in the uk

Google Analytics the useful information for Small Businesses

Google Analytics Guide


New to Google Analytics? …

Right here is everything you need to know but probably don’t realise it yet!

This will be like gold for your business. I am staggered that many business websites even very new ones which have be have been professionally build still have no analytics installed on them.

The information derived from analytics tells a business owner heaps about the visitors to the website and their actions once there. I urge anyone who isn’t familiar with Google Analytics and has a website to take the time to absorb the information shared here. Please let me know what you think.

Meanwhile I want to add a crucial link for mobile analytics which analyses traffic coming to websites from mobile devices.

The graphic overview below will open up an interactive version, I hope you will find this handy guide a useful starting point thanks to Simply Business.

Google Analytics Guide for Small Business

GoMoSoLo Support the Peace One Day Corporate Coalition

GoMoSoLo is based in Peterborough in England, here we are free to do business as we please qualifications and laws permitting. Unfortunately this is not the same in other parts of the world. There are war torn places were people are barely alive and in fear of their lives …

GoMoSoLo actively support the organisation Peace One Day founded by Jeremy Gilley this year the Peace One Day Corporate Coalition has been established because …

“I knew that we had to harness the power of corporations to help call our world to action, thereby mobilising consumers as a force for good.” Jeremy Gilley

Please watch the video to find out more about the Peace One Day Corporate Coalition and how you can get involved. We need everyone on the planet to be honest! Sadie

The founders of the Peace One Day Corporate Coalition are Skype, Innocent Drinks, Lotus F1, Ocado and Unilever



Jan 31, 2013 - Go Social    4 Comments

Best Days to Post on Facebook by Industry Infographic

From April 1st until May 31st last year 1800 Facebook Business pages, owned by big brands worldwide, were analysed by Buddy Media their findings are shared thanks to Bill Ross over at LinchpinSEO in the infographic below. It’s the first I have seen showing differences between a few different industries, how do these compare with the industries you are familiar with?

Best Days to Post on Facebook by Industry Infographic

Facebook Post Data Segmented By Industry infographic designed by Linchpin Infographic Design

Best Days to Post on Facebook by Industry

Jan 22, 2013 - Go Mobile    15 Comments

How to Ensure Emails can be Read Easily on a Mobile Phone

Some companies are reporting that as many as 40% of the emails that they send are being accessed for reading from a mobile device – add that to the knowledge we have that smartphones and tablets are increasing in popularity and market share and it’s easy to understand why businesses are paying attention to the way their emails look on a mobile device.

That’s all very well, but many business owners have no idea why it makes a difference if readers are opening an email on a smartphone  or on a desktop computer. If you are one of those folks;- comes down to the fact, that despite what you many have heard Size DOES matter! 

An email which has been optimised for reading on the mobile web- is an HTML email designed to be read on a smartphone, the screen size for which would be 320 x 480 pixels 

Keep it simple – Multi-tasking mobile users like clear and concise content that enables them to act fast.

How to ensure emails are read on a mobile device

Make it scrollable and easy to read … graphics help. It helps page load time if your readers are given the opportunity to click only on the images which are of interest to them

How to ensure emails are read on a mobile device

Make it clickable use chunky buttons make big areas clickable with images!

Think about users with fat fingers! After all none of us have fingers that are able to click an area with mouse precision!

How to ensure emails are read on a mobile device

 Ask your email provider about the possibilities you have for sending mobile optimised emails. Thanks to Responsys for the data and graphics shared here. :)

Jan 18, 2013 - Go Social    9 Comments

Facebook Graph Search

When Facebook call a press conference the online world is poised for their announcement and the latest was no different.

Introducing Facebook Graph Search

Back from touring with The Survey,  in the run up to Christmas most of the last four weeks have been spent messing about on a narrowboat at Farncombe and in the vicinity of it.  I missed this latest announcement by Facebook for their Graph Search Tool! There is though no doubt about it;- people are keen to know more about what the new Facebook Graph Search will offer.

It differs from the search engines we have been using in recent years and the reason for this is it searches only Facebook content … it does not provide content from the rest of the web as Google and other search engines do. There have been many post on this subject since Zuck demonstrated how the new Facebook Search Graph works a at the press conference. If you are interest in joining the waiting list for BETA for Facebook Graph Search you can!

Rather than rehash old news I’m going to share some of posts I have read which I think will be beneficial to you.

Jon Loomer has written   and and

Kimberley Castleberry has written

Keri Francek Jaehnig has written

Facebook has it’s own Help on Facebook Graph Search  too.


Painless Social MediaA little off topic;- I learnt this week from Shawn Abel at Interactabel Social Media that Zuck’s father has started a Facebook Page called Painless Social Media  helping dentists to use Social Media for their businesses – as Shawn mentioned good name for a dentist’s page  especially one who specialises in nervous clients!  Dentists may LIKE to check out his page for Social Media tips he is very well connected!

Jan 6, 2013 - Go Mobile    9 Comments

Will The UK Embrace Making Payments Mobile Phone in 2013?

According to Vodafone boss Vittorio Colao the UK will be embracing payments via mobile phone this year. In a recent interview with The Telegraph,  Mr Colao claimed it was,

“European bureaucracy, which had put the UK well behind America on the mobile payments front, even though both countries had started work on their respective schemes the same time.”


“In Europe everything takes too long because we have organisations and bureaucratic controls that are excessive,” he said. “Now that we have the authorisations we will do our best [to launch mobile payments as soon as we can] but getting the permissions takes longer in Europe. Everything takes longer. It’s a general problem of Europe. Even within each country, there is too much bureaucracy.”

For the moment at least it seems that bureaucracy is therefore holding up technology. What a surprise!

Mobile Wallet

Interestingly to me though is the shear number of people who do not yet trust online payments of any kind.  Working remotely from  in Guildford at private members club with a varied aged group of members, a couple of days ago I stuck up a conversation with a couple of retired gents  who were sitting at the adjacent table as I was working away on  my laptop.

Bob began to tell me he had ordered 2 musical boxes by post for Christmas gifts and although the money for both transactions had been taken from his bank account the gifts had not been received. He called the helpline, had not felt comfortable giving his payment card details to call centre agent because he had ordered by post and paid by cheque. The agent told him he would need to send an email! Unfortunately Bob had no notion of how to do so an was told there was no other option available to him. To this end I wonder with concern about how many of the older generation are going to be left behind when presented with ever increasing use of smartphones in everyday life. After all if these retired chaps that I spoke with have not yet entered a comfort zone with the use of email it would seem highly unlikely that they will readily accept the pace with which mobile technology is progressing let alone feel comfortable using it.

Meanwhile those who have embraced the increased functionality available to them with a smartphone are waiting  for more! According to a recent study by  Moosylvania ;- 44% of smartphone owners say they would like to be able to use a mobile wallet on their devices to pay for purchases.

What say you readers?
Have you made a purchase from your Mobile phone already? If not would you be comfortable doing so if the option was available?