Browsing "Go Mobile"
Apr 5, 2013 - Go Mobile    17 Comments

The ‘ICE’ – In Case of Emergency – Mobile Campaign

Scenes like this are horrific …

ICE - In Case of Emergency Campaign

Message from the Ambulance Service
We all carry our mobile phones with names & numbers stored in its memory. If we were to be involved in an accident or were taken ill, the people attending us would have our mobile phone but wouldn’t know who to call.

Yes, there are hundreds of numbers stored but which one is the contact person in case of an emergency? Hence this ‘ICE’ – In Case of Emergency Mobile Campaign.

The concept of ‘ICE’ is catching on quickly. It is a method of contact during emergency situations. As mobile phones are carried by the majority of the population, all you need to do is store the number of a contact person or persons who should be contacted during emergency under the name ‘ICE’ ¬†– In Case Of Emergency.

The idea was thought up by a paramedic who found that when he went to the scenes of accidents there were always mobile phones with patients but they didn’t know which number to call. He therefore thought that it would be a good idea if there was a nationally recognised name for this purpose.

In an emergency situation, Emergency Service personnel and hospital staff would be able to quickly contact the right person by simply dialing the number you have stored as ‘ICE’.

Please forward this. It won’t take too many ‘forwards’ before everybody will know about this.

It really could save your life, or put a loved one’s mind at rest. For more than one contact name simply enter ICE1, ICE2 and ICE3 etc
PASS THIS AROUND AS MANY PEOPLE AS POSSIBLE AS THIS CAN HELP IN AN EMERGENCY

Apr 5, 2013 - Go Mobile    7 Comments

Why Consumers LOVE Mobile and why mCommerce is important to them

This rather beautiful infographic from Merchant Warehouse in the USA examines the main benefits of mCommerce for the consumer. It shows at a glance why companies are starting to take mobile payments seriously. Not before time really!

At a glance you can see that 73% of those surveyed said that have used their mobile phone to browse while in a shop.
38% have already used their mobile phone to make a purchase and 21% have used their mobile phone to look for coupons whilst in a shop! Numbers not to be ignored by smart business owners!

How do these numbers look to you. Myself I am at 100%!
I’m in with the 73%, the 38% and the 21% ūüôā

Read about mCommerce in the uk

Jan 22, 2013 - Go Mobile    15 Comments

How to Ensure Emails can be Read Easily on a Mobile Phone

Some companies are reporting that as many as 40% of the emails that they send are being accessed for reading from a mobile device – add that to the knowledge we have that smartphones and tablets are increasing in popularity and market share and it’s easy to understand why businesses are paying attention to the way their emails look on a mobile device.

That’s all very well, but many business owners have no idea why it makes a difference if readers are opening an email on a smartphone ¬†or on a desktop computer. If you are one of those folks;- comes down to the fact, that despite what you many have heard¬†Size DOES matter!¬†

An email which has been optimised for reading on the mobile web- is an HTML email designed to be read on a smartphone, the screen size for which would be 320 x 480 pixels 

Keep it simple РMulti-tasking mobile users like clear and concise content that enables them to act fast.

How to ensure emails are read on a mobile device

Make it scrollable and easy to read … graphics help. It helps page load time if your readers are given the opportunity to click only on the images which are of interest to them

How to ensure emails are read on a mobile device

Make it clickable use chunky buttons make big areas clickable with images!

Think about users with fat fingers! After all none of us have fingers that are able to click an area with mouse precision!

How to ensure emails are read on a mobile device

¬†Ask your email provider about the possibilities you have for sending mobile optimised emails. Thanks to Responsys¬†for the data and graphics shared here. ūüôā

Jan 6, 2013 - Go Mobile    9 Comments

Will The UK Embrace Making Payments Mobile Phone in 2013?

According to Vodafone boss Vittorio Colao the UK will be embracing payments via mobile phone this year. In a recent interview with The Telegraph,  Mr Colao claimed it was,

“European bureaucracy, which had put the UK well behind America on the mobile payments front, even though both countries had started work on their respective schemes the same time.”

Mentioning,

‚ÄúIn Europe everything takes too long because we have organisations and bureaucratic controls that are excessive,‚ÄĚ he said. ‚ÄúNow that we have the authorisations we will do our best [to launch mobile payments as soon as we can] but getting the permissions takes longer in Europe. Everything takes longer. It‚Äôs a general problem of Europe. Even within each country, there is too much bureaucracy.‚ÄĚ

For the moment at least it seems that bureaucracy is therefore holding up technology. What a surprise!

Mobile Wallet

Interestingly to me though is the shear number of people who do not yet trust online payments of any kind.  Working remotely from  in Guildford at private members club with a varied aged group of members, a couple of days ago I stuck up a conversation with a couple of retired gents  who were sitting at the adjacent table as I was working away on  my laptop.

Bob began to tell me he had ordered 2 musical boxes by post for Christmas gifts and although the money for both transactions had been taken from his bank account the gifts had not been received. He called the helpline, had not felt comfortable giving his payment card details to call centre agent because he had ordered by post and paid by cheque. The agent told him he would need to send an email! Unfortunately Bob had no notion of how to do so an was told there was no other option available to him. To this end I wonder with concern about how many of the older generation are going to be left behind when presented with ever increasing use of smartphones in everyday life. After all if these retired chaps that I spoke with have not yet entered a comfort zone with the use of email it would seem highly unlikely that they will readily accept the pace with which mobile technology is progressing let alone feel comfortable using it.

Meanwhile those who have embraced the increased functionality available to them with a smartphone are waiting  for more! According to a recent study by  Moosylvania ;- 44% of smartphone owners say they would like to be able to use a mobile wallet on their devices to pay for purchases.

What say you readers?
Have you made a purchase from your Mobile phone already? If not would you be comfortable doing so if the option was available?

 

Nov 22, 2012 - Go Mobile    24 Comments

Oooh la la I Deleted Our Company Mobile Website in Error

In terms of being a company who help businesses to Go Mobile by building a mobile friendly version of their website, me deleting our own mobile website was possibly the daftest thing I could have done, albeit in error!

Jeez, let me just share there was a momentary panic and the air turned a shade or two bluer!

I hopped on to HostGator’s live chat, which is available 365/24/7 and within 30 minutes they had restored our mobile site. Oooh la la I was so grateful!

You see folks, of all the days I could have picked to delete our company mobile website I chose today.The very day that Support a WAHP launched their Christmas magazine which features an article by yours truly on the importance of having a mobile optimised website!

With many of our readers being ‘Work at Home People’ I was delighted to be part of the Support a WAHP 2012 magazine. There is lots of interesting useful information in it, and it’s absolutely free.

We are offering one lucky reader the change to win a mobile website…
[issuu width=420 height=297 embedBackground=%23000000 backgroundColor=%23222222 documentId=121120210921-d8324af90d6f4015833c2fd575a4e9c7 name=awahpingchristmas011211 username=supportawahp tag=entrepreneur unit=px v=2]

The Social Garden‘s Eden Rudin is offering a place on her Fast Track Social Media Manager course too.

Enjoy!

Nov 9, 2012 - Go Mobile    19 Comments

Big Trends in UK Mobile 2012

Graphic showing a mobile phone with a face and arms

Mobile is everywhere, but being such a ubiquitous device also makes it imperative that this platform is used to its fullest advantage for making one’s business popular and increasing its sales. There are a number of opportunities available in the digital space to businesses to enhance their popularity among the people with just few worthwhile efforts.

During his presentation at Internet World London 2012, Google’s Ian Carrington, Director of Mobile and Social Advertising Sales for EMEA [Europe, the Middle East and Africa] said that some of the big trends which we are seeing in the Mobile and Digital Space today comprise of;- Social,¬†Local ¬†and¬†Commerce

Social is getting bigger and bigger with the daily number of users operating Facebook account, Google+ account and all increasing at burgeoning speed.

Local, around 40% of queries taking place from mobile and relates to that user’s local area only.

Last but not least is Commerce, nowadays more and more people feel it is convenient to buy various types of products or services through their mobile phone and, believe it or not, these days there are on average 4 people a month who buy a  FERRARI through their mobile phone. Isn’t it incredible?

In the year 2010, a prediction was made that by 2013 smart phone sales would overtake personal computer (PC) sales, but it actually happened in 2011, which just shows our speed of modernisation. Therefore, looking forward to ongoing changes we can say that, in just 3 years time, tablet sales will overtake PC sales and smart phone sales will be 3 times that of PC sales.

One may be amazed to know that there is around 52% UK smart phone penetration and that, for 28% of those users, all their online time is with the help of their smart phones. Above that 50% of people making their first connections to the web world start with search GOOGLE. Mobile is contributing to a huge extent with its ever changing scenario, as illustrated by the table below, which shows the huge change that occurred in the space of just one year.

Table_Showing_Mobile_growth_in_retail_2011_to_2012

 Here are some more shocking statistics!
Half of the UK population already has one smart phone at this moment. Plus, there was an around 378% year on year growth in EMEA tablet sales in 2011, 38% UK tablet owners use it more than their TV, 12% of UK internet users own a tablet.

Just a few years back, on Christmas Eve we used to wait for traditional gifts and sweets but nowadays, for which all credit goes to our technology, people want to have tablets not even smart phones. On Christmas Eve 2011 a whopping growth of more than 23% week on week was noted for tablets whereas, in comparison to this, smart phone growth was just +11%.

Recently people have started to adopt the new trend of dual screening. Dual Screening means, that while watching TV, they start checking out their smart phones or tablets during the commercials. Around 53% UK smart phone users are already ‚Äėdual screening‚Äô.

With ever increasing numbers of smart phones, there has been a huge increase in the number of Apps too which run on different mobile operating systems. One of the best examples of it is ‚ÄúDRAW SOMETHING‚ÄĚ. This app is highly successful as more than 20m downloads have been carried out in a 6 week period, with revenue of worth $100k in just one single day. With such breathtaking figures it catches everyone‚Äôs attention to know what the success formula behind it is. Believe me there‚Äôs no great ancient hidden formula, it‚Äôs just mainly because of two basic reasons and they are:

Its operating platform where it is available i.e., Mobile Operating Platform.
Along with its most important aspect, the Social Element attached to it.

Therefore, by being on a mobile operating platform make it easy to capture a large audience as the Mobile Market is so huge and also, with the social element attached, it is just like the proverbial cherry on the cake.

Since the web is getting more and more social all the time this has made Zynga’s valuation more than $250m. Some more interesting facts: 28% of people check a social network on their smart phone before getting out of bed and 57% talk more online than they do in real life.

Today the world is getting smaller day by day as ever more people start connecting with each other and sharing many things online. G+, i.e. Google Plus, proves to be very vital by playing the role of Connective Tissue. Google Plus is the connective tissue across all the different Google products and it also helps to make them personal for us. Google+ is almost everywhere, whatever you use.

Take, for example, if you are researching which smart phone is best. So, while searching for it, one can find out about all smart phones which are trending and which one is the most popular and liked among the friends added to your circle. This proves to be very helpful as it also makes your search for various other things extremely easy, as it seeks out items for you. This results in an increase of Click Through Rates (CTR’s) of 5% to 10% as people feel that, if their friends liked it, they should like it too.

Google+ already has more than 170million users and 100million users visit Google+ at least once a month, with around 50million daily users. It’s the fastest growing social network ever and will be able to overtake Facebook very soon.

An example of a company which has been able to do very well with Google+ is Cadbury, which already has 1million followers for its brand. With the help of Google+ and its different unique functionality, Circles, the Cadbury brand was able to achieve such a grand success within a short period span, as an advantage of having it is that you can position and target the content of people who are more relevant to you. You can also show a different side of yourself, depending on what the needs of a particular user are. Google+ has functionality a little like a Skype; they call them Google Hang Outs. These proved to be very useful for Cadbury as they were able to get feedback from their followers regarding their different products and their different marketing campaigns, with respect to which they can adopt and make any necessary changes required.

Now focusing towards the Localisation trend: Local is getting more important with every passing day, since 50% of map usage is done through mobile phones, the majority of which is in regard to local areas only. One of Google’s recent innovations done is the launch of Google Glasses and bringing Augmented Reality on your mobile phones. Augmented reality is like putting up a layer over a physical world and, because one would be able to interact with the physical world in a completely different manner, it will enhance one’s experience also.

Lastly it’s time to know about the third trend, i.e. Commerce. While talking about M-commerce the first company that comes to mind is EBAY, mainly because the sales of EBAY are increasing daily. Actually, its sales are not important, but what is important is where it’s getting those sales from and it’s an eye opener to learn that the majority, worth $5billion in 2011, came via mobile phones whereas in 2010 it was just $2billion. Moreover, the company is expecting this figure to be $8billion for the year 2012. In the UK alone 28% of smart phone owners have purchased via mobile.

Another such example is ‚ÄúPaddy Power‚ÄĚ who, 2yrs ago, saw only 10% online customers betting via mobile, but that has now increased to 49%.

23% of businesses in the UK today have a mobile optimised website, whilst the remaining 77% who don’t. With the sheer numbers who are opting to use Mobile for their online browsing, they will go elsewhere if they hit a non Mobile optimised site! You can see the difference below . Learn more about why businesses must go mobile

GoMoSoLo_Mobile_Examples

Thanks to Vishal Chhabria Intern for this guest post

Oct 23, 2012 - Go Mobile    19 Comments

When potential customers look at your website on a smartphone what do they see?

There are now more than 1 billion smartphones in use world wide.
That’s equal to about a seventh of the world’s population!
A year on year growth of 46.6% compared to the same period last year.
To reach this point 1.038 billion smartphone users  worldwide took 16 years.
The 2nd billion users it is anticipated to take less than 3 years.

When potential customers look at your website on a smartphone what do they see?

At the recent Think Mobile presentation, Google reported a 400% increase in the number of searches compared to the same period last year.

1 in 5 searches are now being carried out on Smartphone or Mobile device.

The numbers are even more striking for local businesses, you see 1 in every 3 Mobile searches is now Local.
This means that 1 in 3 people using the internet are on a Mobile device are searching for a local business  in their area. Staggering already!

In reality what this means is if businesses do not have a mobile optimised version of their website they are missing a large opportunity to do business.

So, back to the original question;- What does your website look like on a mobile device?

Mobile usage is expected to exceed desktop usage next year and Mobile sales have already exceed desktop pc sales. This means the majority of visitors to your website will soon be on a mobile device. Are you read for them?

If you were on a Mobile device which site would you prefer to be surfing on?

¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬†This… ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† Or this…

Graphic shows example of Website Not Optimised for Mobile BrowsingGraphic showing an example of Website Optimised for Mobile Browsing

The new generation Mobile users are rarely just randomly surfing the web. 

They are generally looking for specific information. Like opening hours, phone¬†number, address, the services you off. If they can’t find what they are looking for they will go elsewhere.¬†This mean your competitors win business that could have been yours!

The problem with most websites is they are not designed for Mobile phones¬†making them hard to read and to navigate for Mobile users.¬†They take a long time to load, key information like phone number and email address are not displayed prominently. Users have to¬†scroll¬†side to side and zoom¬†in and out to read the information. Surveys have shown that when¬†visitors¬†land on a site like that they quickly leave –¬†Opportunity lost!

With a well designed Mobile website the difference is huge. ..The key information is easily accessible from the home page and customers can call you with ease using a click to call button. Important information like directions and opening times can be found easily. A Mobile website will be designed to resize automatically when it detects all the most popular Smartphone devices. This means users will no longer have to scroll from side to side or zoom in and out to
read the content. Best of all is the super simple design means it loads fast and that’s really of HUGE importance to customers when they are on the move.

The good news is that these days creating a Mobile website for your business¬†is affordable¬†and it could just make all the¬†difference to your business.¬†Mobile marketing is huge and growing everyday, don’t let your competitors pass you by, scooping all the customers that could have been yours.¬†

Think smart… think Smartphone!¬†We think you’ll be pleased that you did! ūüôā

Sep 17, 2012 - Go Mobile    14 Comments

It’s Time to Go Mobile | Peterborough Try Google’s Interactive Mobile PlayBook

Ladies and Gentleman take a peak at this exciting Go Mobile information!
It’s hot off the ¬†press from Google to help guide business owners to Go Mobile the right way.
We LIKE that!

Just look at what it covers…¬†altogether¬†very useful¬†information.
 

Index of topics covered in Google's Mobile PlayBook

INTRODUCTION
How does mobile change our value proposition?
How does mobile impact our digital destinations?

MAKE BETTER DECISIONS
Is our organisation adapting to mobile?

GO BIGGER, FASTER
How should our marketing adapt to mobile?
How can we connect with our tablet audience?

This presentation was for the USA. Google have not yet made one for the English market but as is the case with most things online the UK follow the USA however the UK is streaks ahead with Mobile. These days if your business does not have a Mobile Strategy it does not have a future Strategy to be honest! ¬†ūüôā

Aug 7, 2012 - Go Mobile    No Comments

Mobile Responsive Web Design

Responsive web design and mobile devices

“For businesses like dining and night life, where 90 % of the search volume comes from mobile devices, and 77% for restaurants comes from mobile devices, it’s important to differentiate between mobile search strategies and desktop search strategies. For categories like that and for retail, they really are looking for different things, such as location and hours.”

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