Browsing "Go Social"
May 14, 2013 - Go Social    14 Comments

Amy’s Baking Co – Reputation Management Anyone?!

I read Jon Morter‘s Facebook thread about Amy’s Baking Company and have been keeping an eye since on this fine example of how not to run a business and how not to deal with reputation management on or offline!

Jon Morter Shares

 

Amys_Bakery_Cover

 

Amys_Bakery_About

I shared it with Kimberly Castleberry  

Sadie-Kim

and Mari Smith 

-Sadie-Mari-Amy-Bakery

 

Currently we are all keeping an eye to see how this all pans out, when Jon posted the page had 8383 LIKEs

amy

 less than 6 hours later they have 25389 LIKEs

amy2

+9 hour update Update from Amy’s Baking Company local time here in England 08.30 BST!

Am yBaking Co Update

More on Amy!

 The LIKEs are up to 42297 BUT this is honestly not a good strategy for growing a page for your business!

Amys Baking Co Update

I’m surprised the page is still up;- maybe Facebook are as entertained as Amy’s Baking Company’s new fans! What do you thing about it?

Jan 31, 2013 - Go Social    4 Comments

Best Days to Post on Facebook by Industry Infographic

From April 1st until May 31st last year 1800 Facebook Business pages, owned by big brands worldwide, were analysed by Buddy Media their findings are shared thanks to Bill Ross over at LinchpinSEO in the infographic below. It’s the first I have seen showing differences between a few different industries, how do these compare with the industries you are familiar with?

Best Days to Post on Facebook by Industry Infographic

Facebook Post Data Segmented By Industry infographic designed by Linchpin Infographic Design

Best Days to Post on Facebook by Industry

Jan 18, 2013 - Go Social    9 Comments

Facebook Graph Search

When Facebook call a press conference the online world is poised for their announcement and the latest was no different.

Introducing Facebook Graph Search

Back from touring with The Survey,  in the run up to Christmas most of the last four weeks have been spent messing about on a narrowboat at Farncombe and in the vicinity of it.  I missed this latest announcement by Facebook for their Graph Search Tool! There is though no doubt about it;- people are keen to know more about what the new Facebook Graph Search will offer.

It differs from the search engines we have been using in recent years and the reason for this is it searches only Facebook content … it does not provide content from the rest of the web as Google and other search engines do. There have been many post on this subject since Zuck demonstrated how the new Facebook Search Graph works a at the press conference. If you are interest in joining the waiting list for BETA for Facebook Graph Search you can!

Rather than rehash old news I’m going to share some of posts I have read which I think will be beneficial to you.

Jon Loomer has written http://www.jonloomer.com/2013/01/15/facebook-graph-search-business/   and http://www.jonloomer.com/2013/01/15/facebookgraph-search/ and http://www.jonloomer.com/2013/01/16/facebook-graph-search-experts

Kimberley Castleberry has written http://just-ask-kim.com/facebook-graph-search

Keri Francek Jaehnig has written http://ideagirlmedia.com/social-media/facebooks-graph-search-how-to-safely-prepare/

Facebook has it’s own Help on Facebook Graph Search  too.

ENJOY! 🙂

Painless Social MediaA little off topic;- I learnt this week from Shawn Abel at Interactabel Social Media that Zuck’s father has started a Facebook Page called Painless Social Media  helping dentists to use Social Media for their businesses – as Shawn mentioned good name for a dentist’s page  especially one who specialises in nervous clients!  Dentists may LIKE to check out his page for Social Media tips he is very well connected!

Dec 2, 2012 - Go Social    10 Comments

How To Big Up Facebook Cover Images!

BIG! graphic

Awesome Sauce!…

Here’s something for you to try folks!
Shout out to Susann Stjernborg from Solid Publication who shared this from Jon Loomer’s blog ;- Jon says he heard it from  a chap called Andrew Voirol. The viral reach of Social Media;- stories fly thick and fast around here! I had no clue this was possible and seemingly neither did many of my industry colleagues.

Feel free to add a link in the comments below to share a link to yours if you Big Up your Facebook Cover Image!

 

Sep 26, 2012 - Go Social    37 Comments

SMBs and Social Media in 2012

I’ve just read Path to Influence;- An industry study SMBs and Social Media it’s a very informative and hot off the press from Vocus , carried out in partnership with John Jantsch‘s Duct Tape Marketing.

The study looks at how SMBs- small and medium-sized businesses currently use social media, their concerns, challenges and how to dispel the notion that social media is free!

It appears that business owners and principles are starting to realise that the number of LIKEs and Followers that the company has on their Facebook page and Twitter account do not mean a jot if that audience is not engaged! “Hurrah for that!” I say.

These days it is in fact not helpful to Edgerank to have a Facebook page which has ooldes of people who have LIKEd the page but who rarely visit it again or even more frequently never returned to it. The numbers of pages where that happens is actually staggering!

The study found that 40% of SMBs are happier with a small a responsive engaged audience. On the other hand 27% of those who responded chose a much greater following that were quite! I’m thinking that these are the companies who haven’t yet ‘got it’ that Social Media is all about being social! Yet strangely this same group reported that they had found Social Media beneficial in their endeavours.

If you are not already au fait with Duct Tape Marketing do check them out.  John Jantsch has authored three excellent books, Duct Tape Marketing , The Referral Engine and The Commitment Engine. I have been appreciating information shared by him and his team since 2009. I became a member of the Duct Tape Online University and took one of the very first courses on using Social Media for Business which was not being taught by  those self proclaimed Gurus of the era, that taught businesses owners to flout Facebook’s terms and conditions.’ Clearly theirs was not a sustainable business model, offering no foundation on which to grow! They were quite a few of them mooching around in social spaces back then doing just that!

I’m thankful that my research led me to John and Duct Tape Marketing, you see using Social Media for business well involves knowing a vast amount. Being a user already before starting to use it in your business certainly helps, but most business owners are far too busy to put the time required;- even those who have the interest and the inclination don’t have the time.  Be under no illusion business owners that there is a vast amount of etiquette to observe, engagement to maintain, trust to build and relationships to be formed before businesses truly see the results and ROI of their Social Media endeavours and it requires a strategy.

Hope you find the SMBs and Social Media 2012 study findings interesting. I have also added a downloadable copy of Duct Tape’s latest publication ‘Total Online Presence’ Sadie

 

 

 

Sep 7, 2012 - Go Social    19 Comments

Facebook – Size Matters!

Facebook where size matters! You might have noticed some posts displaying photos which appear wonky or out of sinc on Facebook. Generally speaking this is because an image has been used which is not the ideal size. If you have not yet discovered the benefits of using Facebook for business you might like to check out our page where we have added a smashing infographic and video

Facebook logo Español: Logotipo de Facebook Fr...

Here is a list which may help you to display images beautifully…

Facebook Image Sizes

Cover Photo
851 x 315 pixels

Profile Picture
160 x 160 pixels
Must be uploaded sized at least 180 x 180 pixels

Distance between left boundary and profile picture
23 pixels

Distance between top boundary and profile picture
210 pixels

Profile Picture border size
5 pixels

App Preview Image
111 x 74 pixels

Distance between App preview images
8 pixels

Total length of adjustable app preview images, with gaps
349 pixels

Shared Image size on Timeline
403 x 403 pixels
Up to 960 x 720 pixels in lightbox, can be uploaded up to 2048 pixels

Status Update
63,206 characters

Link Preview
90 x 90 pixels
Both Title Tag and Meta Description can be edited by clicking on the preview text

Highlighted Post/Milestone
843 x 403 pixels

Profile Picture In Stream
50 x 50 pixels

Shared Image In Stream
398 x 298 pixels

Profile Picture on Facebook Sponsored Story Ads
32 x 32 pixels

Sponsored Story Body Copy
90 Characters

Sponsored Story Image Size
194 x 139 pixels

Album Image Preview type 1
129 x 129 pixels
Can show either 6 or 9 photos at this size

Album Image Preview type 2
398 x 264 pixels
Three 129 x 129 pixel boxes underneath

Album Image Sizing type 3
196 x 196 pixels
Two preview images

Facebook Ad Image Size
100 x 72 pixels

Facebook Ad Title Copy
25 characters

Facebook Ad Body Copy
90 characters

Shared YouTube Video Preview
130 x 73 pixels

Shared Facebook Video preview
398 x 223 pixels

You might like to check out a tool  which is free to use with no sign up necessary and it enables you to make chic looking graphics easily for Facebook Cover Photos. They have a picture editor too Sharon Tannenbaum told me about it 🙂

 

 

 

 

 

 

 

 

 

 

 

Enhanced by Zemanta