Some companies are reporting that as many as 40% of the emails that they send are being accessed for reading from a mobile device – add that to the knowledge we have that smartphones and tablets are increasing in popularity and market share and it’s easy to understand why businesses are paying attention to the way their emails look on a mobile device.
That’s all very well, but many business owners have no idea why it makes a difference if readers are opening an email on a smartphone or on a desktop computer. If you are one of those folks;- comes down to the fact, that despite what you many have heard Size DOES matter!
An email which has been optimised for reading on the mobile web- is an HTML email designed to be read on a smartphone, the screen size for which would be 320 x 480 pixels
Keep it simple – Multi-tasking mobile users like clear and concise content that enables them to act fast.
Make it scrollable and easy to read … graphics help. It helps page load time if your readers are given the opportunity to click only on the images which are of interest to them
Make it clickable use chunky buttons make big areas clickable with images!
Think about users with fat fingers! After all none of us have fingers that are able to click an area with mouse precision!
Ask your email provider about the possibilities you have for sending mobile optimised emails. Thanks to Responsys for the data and graphics shared here. 🙂