Dec 2, 2012 - Go Social    10 Comments

How To Big Up Facebook Cover Images!

BIG! graphic

Awesome Sauce!…

Here’s something for you to try folks!
Shout out to Susann Stjernborg from Solid Publication who shared this from Jon Loomer’s blog ;- Jon says he heard it from  a chap called Andrew Voirol. The viral reach of Social Media;- stories fly thick and fast around here! I had no clue this was possible and seemingly neither did many of my industry colleagues.

Feel free to add a link in the comments below to share a link to yours if you Big Up your Facebook Cover Image!

 

Nov 22, 2012 - Go Mobile    24 Comments

Oooh la la I Deleted Our Company Mobile Website in Error

In terms of being a company who help businesses to Go Mobile by building a mobile friendly version of their website, me deleting our own mobile website was possibly the daftest thing I could have done, albeit in error!

Jeez, let me just share there was a momentary panic and the air turned a shade or two bluer!

I hopped on to HostGator’s live chat, which is available 365/24/7 and within 30 minutes they had restored our mobile site. Oooh la la I was so grateful!

You see folks, of all the days I could have picked to delete our company mobile website I chose today.The very day that Support a WAHP launched their Christmas magazine which features an article by yours truly on the importance of having a mobile optimised website!

With many of our readers being ‘Work at Home People’ I was delighted to be part of the Support a WAHP 2012 magazine. There is lots of interesting useful information in it, and it’s absolutely free.

We are offering one lucky reader the change to win a mobile website…
[issuu width=420 height=297 embedBackground=%23000000 backgroundColor=%23222222 documentId=121120210921-d8324af90d6f4015833c2fd575a4e9c7 name=awahpingchristmas011211 username=supportawahp tag=entrepreneur unit=px v=2]

The Social Garden‘s Eden Rudin is offering a place on her Fast Track Social Media Manager course too.

Enjoy!

Nov 9, 2012 - Go Mobile    19 Comments

Big Trends in UK Mobile 2012

Graphic showing a mobile phone with a face and arms

Mobile is everywhere, but being such a ubiquitous device also makes it imperative that this platform is used to its fullest advantage for making one’s business popular and increasing its sales. There are a number of opportunities available in the digital space to businesses to enhance their popularity among the people with just few worthwhile efforts.

During his presentation at Internet World London 2012, Google’s Ian Carrington, Director of Mobile and Social Advertising Sales for EMEA [Europe, the Middle East and Africa] said that some of the big trends which we are seeing in the Mobile and Digital Space today comprise of;- Social, Local  and Commerce

Social is getting bigger and bigger with the daily number of users operating Facebook account, Google+ account and all increasing at burgeoning speed.

Local, around 40% of queries taking place from mobile and relates to that user’s local area only.

Last but not least is Commerce, nowadays more and more people feel it is convenient to buy various types of products or services through their mobile phone and, believe it or not, these days there are on average 4 people a month who buy a  FERRARI through their mobile phone. Isn’t it incredible?

In the year 2010, a prediction was made that by 2013 smart phone sales would overtake personal computer (PC) sales, but it actually happened in 2011, which just shows our speed of modernisation. Therefore, looking forward to ongoing changes we can say that, in just 3 years time, tablet sales will overtake PC sales and smart phone sales will be 3 times that of PC sales.

One may be amazed to know that there is around 52% UK smart phone penetration and that, for 28% of those users, all their online time is with the help of their smart phones. Above that 50% of people making their first connections to the web world start with search GOOGLE. Mobile is contributing to a huge extent with its ever changing scenario, as illustrated by the table below, which shows the huge change that occurred in the space of just one year.

Table_Showing_Mobile_growth_in_retail_2011_to_2012

 Here are some more shocking statistics!
Half of the UK population already has one smart phone at this moment. Plus, there was an around 378% year on year growth in EMEA tablet sales in 2011, 38% UK tablet owners use it more than their TV, 12% of UK internet users own a tablet.

Just a few years back, on Christmas Eve we used to wait for traditional gifts and sweets but nowadays, for which all credit goes to our technology, people want to have tablets not even smart phones. On Christmas Eve 2011 a whopping growth of more than 23% week on week was noted for tablets whereas, in comparison to this, smart phone growth was just +11%.

Recently people have started to adopt the new trend of dual screening. Dual Screening means, that while watching TV, they start checking out their smart phones or tablets during the commercials. Around 53% UK smart phone users are already ‘dual screening’.

With ever increasing numbers of smart phones, there has been a huge increase in the number of Apps too which run on different mobile operating systems. One of the best examples of it is “DRAW SOMETHING”. This app is highly successful as more than 20m downloads have been carried out in a 6 week period, with revenue of worth $100k in just one single day. With such breathtaking figures it catches everyone’s attention to know what the success formula behind it is. Believe me there’s no great ancient hidden formula, it’s just mainly because of two basic reasons and they are:

Its operating platform where it is available i.e., Mobile Operating Platform.
Along with its most important aspect, the Social Element attached to it.

Therefore, by being on a mobile operating platform make it easy to capture a large audience as the Mobile Market is so huge and also, with the social element attached, it is just like the proverbial cherry on the cake.

Since the web is getting more and more social all the time this has made Zynga’s valuation more than $250m. Some more interesting facts: 28% of people check a social network on their smart phone before getting out of bed and 57% talk more online than they do in real life.

Today the world is getting smaller day by day as ever more people start connecting with each other and sharing many things online. G+, i.e. Google Plus, proves to be very vital by playing the role of Connective Tissue. Google Plus is the connective tissue across all the different Google products and it also helps to make them personal for us. Google+ is almost everywhere, whatever you use.

Take, for example, if you are researching which smart phone is best. So, while searching for it, one can find out about all smart phones which are trending and which one is the most popular and liked among the friends added to your circle. This proves to be very helpful as it also makes your search for various other things extremely easy, as it seeks out items for you. This results in an increase of Click Through Rates (CTR’s) of 5% to 10% as people feel that, if their friends liked it, they should like it too.

Google+ already has more than 170million users and 100million users visit Google+ at least once a month, with around 50million daily users. It’s the fastest growing social network ever and will be able to overtake Facebook very soon.

An example of a company which has been able to do very well with Google+ is Cadbury, which already has 1million followers for its brand. With the help of Google+ and its different unique functionality, Circles, the Cadbury brand was able to achieve such a grand success within a short period span, as an advantage of having it is that you can position and target the content of people who are more relevant to you. You can also show a different side of yourself, depending on what the needs of a particular user are. Google+ has functionality a little like a Skype; they call them Google Hang Outs. These proved to be very useful for Cadbury as they were able to get feedback from their followers regarding their different products and their different marketing campaigns, with respect to which they can adopt and make any necessary changes required.

Now focusing towards the Localisation trend: Local is getting more important with every passing day, since 50% of map usage is done through mobile phones, the majority of which is in regard to local areas only. One of Google’s recent innovations done is the launch of Google Glasses and bringing Augmented Reality on your mobile phones. Augmented reality is like putting up a layer over a physical world and, because one would be able to interact with the physical world in a completely different manner, it will enhance one’s experience also.

Lastly it’s time to know about the third trend, i.e. Commerce. While talking about M-commerce the first company that comes to mind is EBAY, mainly because the sales of EBAY are increasing daily. Actually, its sales are not important, but what is important is where it’s getting those sales from and it’s an eye opener to learn that the majority, worth $5billion in 2011, came via mobile phones whereas in 2010 it was just $2billion. Moreover, the company is expecting this figure to be $8billion for the year 2012. In the UK alone 28% of smart phone owners have purchased via mobile.

Another such example is “Paddy Power” who, 2yrs ago, saw only 10% online customers betting via mobile, but that has now increased to 49%.

23% of businesses in the UK today have a mobile optimised website, whilst the remaining 77% who don’t. With the sheer numbers who are opting to use Mobile for their online browsing, they will go elsewhere if they hit a non Mobile optimised site! You can see the difference below . Learn more about why businesses must go mobile

GoMoSoLo_Mobile_Examples

Thanks to Vishal Chhabria Intern for this guest post

Oct 23, 2012 - Go Mobile    19 Comments

When potential customers look at your website on a smartphone what do they see?

There are now more than 1 billion smartphones in use world wide.
That’s equal to about a seventh of the world’s population!
A year on year growth of 46.6% compared to the same period last year.
To reach this point 1.038 billion smartphone users  worldwide took 16 years.
The 2nd billion users it is anticipated to take less than 3 years.

When potential customers look at your website on a smartphone what do they see?

At the recent Think Mobile presentation, Google reported a 400% increase in the number of searches compared to the same period last year.

1 in 5 searches are now being carried out on Smartphone or Mobile device.

The numbers are even more striking for local businesses, you see 1 in every 3 Mobile searches is now Local.
This means that 1 in 3 people using the internet are on a Mobile device are searching for a local business  in their area. Staggering already!

In reality what this means is if businesses do not have a mobile optimised version of their website they are missing a large opportunity to do business.

So, back to the original question;- What does your website look like on a mobile device?

Mobile usage is expected to exceed desktop usage next year and Mobile sales have already exceed desktop pc sales. This means the majority of visitors to your website will soon be on a mobile device. Are you read for them?

If you were on a Mobile device which site would you prefer to be surfing on?

               This…                                       Or this…

Graphic shows example of Website Not Optimised for Mobile BrowsingGraphic showing an example of Website Optimised for Mobile Browsing

The new generation Mobile users are rarely just randomly surfing the web. 

They are generally looking for specific information. Like opening hours, phone number, address, the services you off. If they can’t find what they are looking for they will go elsewhere. This mean your competitors win business that could have been yours!

The problem with most websites is they are not designed for Mobile phones making them hard to read and to navigate for Mobile users. They take a long time to load, key information like phone number and email address are not displayed prominently. Users have to scroll side to side and zoom in and out to read the information. Surveys have shown that when visitors land on a site like that they quickly leave – Opportunity lost!

With a well designed Mobile website the difference is huge. ..The key information is easily accessible from the home page and customers can call you with ease using a click to call button. Important information like directions and opening times can be found easily. A Mobile website will be designed to resize automatically when it detects all the most popular Smartphone devices. This means users will no longer have to scroll from side to side or zoom in and out to
read the content. Best of all is the super simple design means it loads fast and that’s really of HUGE importance to customers when they are on the move.

The good news is that these days creating a Mobile website for your business is affordable and it could just make all the difference to your business. Mobile marketing is huge and growing everyday, don’t let your competitors pass you by, scooping all the customers that could have been yours. 

Think smart… think Smartphone! We think you’ll be pleased that you did! 🙂

Sep 26, 2012 - Go Social    37 Comments

SMBs and Social Media in 2012

I’ve just read Path to Influence;- An industry study SMBs and Social Media it’s a very informative and hot off the press from Vocus , carried out in partnership with John Jantsch‘s Duct Tape Marketing.

The study looks at how SMBs- small and medium-sized businesses currently use social media, their concerns, challenges and how to dispel the notion that social media is free!

It appears that business owners and principles are starting to realise that the number of LIKEs and Followers that the company has on their Facebook page and Twitter account do not mean a jot if that audience is not engaged! “Hurrah for that!” I say.

These days it is in fact not helpful to Edgerank to have a Facebook page which has ooldes of people who have LIKEd the page but who rarely visit it again or even more frequently never returned to it. The numbers of pages where that happens is actually staggering!

The study found that 40% of SMBs are happier with a small a responsive engaged audience. On the other hand 27% of those who responded chose a much greater following that were quite! I’m thinking that these are the companies who haven’t yet ‘got it’ that Social Media is all about being social! Yet strangely this same group reported that they had found Social Media beneficial in their endeavours.

If you are not already au fait with Duct Tape Marketing do check them out.  John Jantsch has authored three excellent books, Duct Tape Marketing , The Referral Engine and The Commitment Engine. I have been appreciating information shared by him and his team since 2009. I became a member of the Duct Tape Online University and took one of the very first courses on using Social Media for Business which was not being taught by  those self proclaimed Gurus of the era, that taught businesses owners to flout Facebook’s terms and conditions.’ Clearly theirs was not a sustainable business model, offering no foundation on which to grow! They were quite a few of them mooching around in social spaces back then doing just that!

I’m thankful that my research led me to John and Duct Tape Marketing, you see using Social Media for business well involves knowing a vast amount. Being a user already before starting to use it in your business certainly helps, but most business owners are far too busy to put the time required;- even those who have the interest and the inclination don’t have the time.  Be under no illusion business owners that there is a vast amount of etiquette to observe, engagement to maintain, trust to build and relationships to be formed before businesses truly see the results and ROI of their Social Media endeavours and it requires a strategy.

Hope you find the SMBs and Social Media 2012 study findings interesting. I have also added a downloadable copy of Duct Tape’s latest publication ‘Total Online Presence’ Sadie

 

 

 

Sep 25, 2012 - Go Mobile Social Local    26 Comments

Growing a Business

The 10 Commandments  Growing Businesses SHOULD  follow!

Infographic The 10 Commandments of Should

1. Watch the cash flow.
2. Have a Mobile strategy.
3. Not grow the company broke.
4. Keep the clients happy.
5. Keep the overheads low.
6. Guard thy databases and reputation.
7. Get referrals from existing clients.
8. Reward good employees, fire bad employees.
9. Review the business monthly.
10. Take holidays and time off to recharge.

Sep 17, 2012 - Go Mobile    14 Comments

It’s Time to Go Mobile | Peterborough Try Google’s Interactive Mobile PlayBook

Ladies and Gentleman take a peak at this exciting Go Mobile information!
It’s hot off the  press from Google to help guide business owners to Go Mobile the right way.
We LIKE that!

Just look at what it covers… altogether very useful information.
 

Index of topics covered in Google's Mobile PlayBook

INTRODUCTION
How does mobile change our value proposition?
How does mobile impact our digital destinations?

MAKE BETTER DECISIONS
Is our organisation adapting to mobile?

GO BIGGER, FASTER
How should our marketing adapt to mobile?
How can we connect with our tablet audience?

This presentation was for the USA. Google have not yet made one for the English market but as is the case with most things online the UK follow the USA however the UK is streaks ahead with Mobile. These days if your business does not have a Mobile Strategy it does not have a future Strategy to be honest!  🙂

Sep 7, 2012 - Go Social    19 Comments

Facebook – Size Matters!

Facebook where size matters! You might have noticed some posts displaying photos which appear wonky or out of sinc on Facebook. Generally speaking this is because an image has been used which is not the ideal size. If you have not yet discovered the benefits of using Facebook for business you might like to check out our page where we have added a smashing infographic and video

Facebook logo Español: Logotipo de Facebook Fr...

Here is a list which may help you to display images beautifully…

Facebook Image Sizes

Cover Photo
851 x 315 pixels

Profile Picture
160 x 160 pixels
Must be uploaded sized at least 180 x 180 pixels

Distance between left boundary and profile picture
23 pixels

Distance between top boundary and profile picture
210 pixels

Profile Picture border size
5 pixels

App Preview Image
111 x 74 pixels

Distance between App preview images
8 pixels

Total length of adjustable app preview images, with gaps
349 pixels

Shared Image size on Timeline
403 x 403 pixels
Up to 960 x 720 pixels in lightbox, can be uploaded up to 2048 pixels

Status Update
63,206 characters

Link Preview
90 x 90 pixels
Both Title Tag and Meta Description can be edited by clicking on the preview text

Highlighted Post/Milestone
843 x 403 pixels

Profile Picture In Stream
50 x 50 pixels

Shared Image In Stream
398 x 298 pixels

Profile Picture on Facebook Sponsored Story Ads
32 x 32 pixels

Sponsored Story Body Copy
90 Characters

Sponsored Story Image Size
194 x 139 pixels

Album Image Preview type 1
129 x 129 pixels
Can show either 6 or 9 photos at this size

Album Image Preview type 2
398 x 264 pixels
Three 129 x 129 pixel boxes underneath

Album Image Sizing type 3
196 x 196 pixels
Two preview images

Facebook Ad Image Size
100 x 72 pixels

Facebook Ad Title Copy
25 characters

Facebook Ad Body Copy
90 characters

Shared YouTube Video Preview
130 x 73 pixels

Shared Facebook Video preview
398 x 223 pixels

You might like to check out a tool  which is free to use with no sign up necessary and it enables you to make chic looking graphics easily for Facebook Cover Photos. They have a picture editor too Sharon Tannenbaum told me about it 🙂

 

 

 

 

 

 

 

 

 

 

 

Enhanced by Zemanta
Aug 24, 2012 - Go Mobile Social Local    No Comments

QR Code Article – If you only read one QR Code Article this year read this one!

See on Scoop.itGo Mobile Social Local Today | GoMoSoLo

Via Scoop.it – eBook Writing, Publishing & Marketing With so much information out there on QR codes, I thought it was only best to create one article.

 

 

” Good info shared here, I have seen some QR Codes in the most daft spots imaginable including roofs on buildings… NotPracitcal.com!” Sadie

See on copyclique.com

Pages:«12345»