You may have noticed that consumers increasingly rely on the Internet these days to point them towards a good product or a trustworthy service. As a result embracing digital marketing is essential for any company. For small and local businesses the move away from the much more expensive and time consuming print, radio and television advertising is proving beneficial. If you are looking for an effective way to promote your business on the Internet a Google My Business page is must to be honest! Way back in 2012, Google created Google Plus Local pages as a way to combine it’s search engine, social networking and business directory features. Then in June 2014 they rebranded;- Google Plus Local Pages became a Google My Business Page.
The primary use is to allow customer to search and find out information on local restaurant, shops and other local services. However, by taking advantage of this increasingly popular tool, businesses can use a Google Business page as an effective advertising platform. A Google Business page can include maps, contact details, your website address, photographs, videos and other important information. Once set up your customers can add reviews and photos. Your page will be visible in both Google searches and Google Maps pages and this is a massive help with everyone moving over to search from their Mobile phone because invariably Mobile searches use Google Maps when providing content. Google serves up the result to those searching by giving them businesses as near as possible to where they are located, sensible when you think about it. After all if you are hungry the chance are you won’t want to travel far and if you have leak you want a local plumber as fast as possible. In short Google has been trying to provide a better user experience and it seems to be going rather well. Give us all call on 01733 808450 or contact us through the our Go Local form