Jan 18, 2013 - Go Social    9 Comments

Facebook Graph Search

When Facebook call a press conference the online world is poised for their announcement and the latest was no different.

Introducing Facebook Graph Search

Back from touring with The Survey,  in the run up to Christmas most of the last four weeks have been spent messing about on a narrowboat at Farncombe and in the vicinity of it.  I missed this latest announcement by Facebook for their Graph Search Tool! There is though no doubt about it;- people are keen to know more about what the new Facebook Graph Search will offer.

It differs from the search engines we have been using in recent years and the reason for this is it searches only Facebook content … it does not provide content from the rest of the web as Google and other search engines do. There have been many post on this subject since Zuck demonstrated how the new Facebook Search Graph works a at the press conference. If you are interest in joining the waiting list for BETA for Facebook Graph Search you can!

Rather than rehash old news I’m going to share some of posts I have read which I think will be beneficial to you.

Jon Loomer has written http://www.jonloomer.com/2013/01/15/facebook-graph-search-business/   and http://www.jonloomer.com/2013/01/15/facebookgraph-search/ and http://www.jonloomer.com/2013/01/16/facebook-graph-search-experts

Kimberley Castleberry has written http://just-ask-kim.com/facebook-graph-search

Keri Francek Jaehnig has written http://ideagirlmedia.com/social-media/facebooks-graph-search-how-to-safely-prepare/

Facebook has it’s own Help on Facebook Graph Search  too.


Painless Social MediaA little off topic;- I learnt this week from Shawn Abel at Interactabel Social Media that Zuck’s father has started a Facebook Page called Painless Social Media  helping dentists to use Social Media for their businesses – as Shawn mentioned good name for a dentist’s page  especially one who specialises in nervous clients!  Dentists may LIKE to check out his page for Social Media tips he is very well connected!


  • Thanks Sadie for your kind mention! The graph search really is an interesting change to search as an idea. Whether this concept is before it’s time remains to be seen but if anyone can get people used to searching through their friends likes… it will be Facebook!

    • Yes, I’m mindful of some things that I mention produce a glazed over look in the eyes of my friends, it was an great overview that you did on the Facebook Graph Search, thanks for taking the time to write about it.

  • There was a lot of hype about what FB was announcing last week. The announcement of Graph Search kind of fell flat. The stock even fell about a dollar right after the news, so Wall Street wasn’t thrilled either. A search within just Facebook doesn’t make my heart beat faster. The only thing that my be positive here is that this is a beta run before rolling out a full search engine offering. We will see….

    • Steven, hello
      It will be interesting to see how it all pans out for sure. There was a lot of hype, always is with Facebook! The BETA list is only open to people for the USA at the moment. When I first went over to the sign up page it was at 1.7K likes, just days later it was at +60k. Kimberley Castleberry mused over if the concept is it before it’s time as always time will tell Interesting times we live in!

  • Hi Sadie,

    So, now I know what Graph Search is about! I stumbled into it but wouldn’t click on anything because I didn’t know what the heck it was!

    It seems like it would be useful to look up people in my niche. I think that once it catches on, it will be used more often and it is an easier way to search “friends”

    Thanks for writing this and also thanks for the links!


  • Hi Sadie,

    I have been hearing the buzz about Facebook graph; however, never bothered to read up on it. Thanks for making the info available.

    Seems as though the more new features are added to Facebook, the more I shy away from the application. I can see how some of the changes can help businesses generate leads.

  • Hi Sadie,

    Thanks for sharing the links about Facebook Search Graph. All of them did a terrific job with explaining the new concept. I commented that I understand the value of a specific search in Facebook, but I have mixed feelings about it. I think once I use it, I will be able to pinpoint my acceptance or doubt. It seems a little invasive at first glance, however I need to understand the mechanics of how it works a little more before I come up with any conclusion. As you mentioned, time will tell…

    Raena Lynn

  • Sadie,

    Thanks for the article and the very useful links concerning FB Graph. I have been on Friend’s computers trying to look up My Own Name or the Name of my Fan page and had a very difficult time. If I can find FB friends and People on FB with similar interests as mine more easily, that great interests me.

    If this makes my Fan Page on WordPress Tutorials and The Thesis Theme easier to find on FB, then so much the better!

    I have a link on my FB timeline saying I can now try the Graph Thing. I will be giving it a whirl this weekend!

    I will let you know how it goes.

    Thanks for sharing the information!

    ~ Jupiter Jim

  • Facebook has been trying so many ways to monetize their platform and compete with Google, it’s hard for me to imagine that we’ll see a slow down in new initiatives from them any time soon, Michaela.

    It looks to me like FB is trying to dominate search with the Graph Search as you describe it. This is probably a counter-punch to Google’s similar efforts by combining search with a heavy emphasis on Google+ activity.

    The wars are on, and I guess we’ll keep getting tossed from one thing to another. It’s the nature of living on the internet, I suppose.

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