Google Analytics the useful information for Small Businesses

Google Analytics Guide


New to Google Analytics? …

Right here is everything you need to know but probably don’t realise it yet!

This will be like gold for your business. I am staggered that many business websites even very new ones which have be have been professionally build still have no analytics installed on them.

The information derived from analytics tells a business owner heaps about the visitors to the website and their actions once there. I urge anyone who isn’t familiar with Google Analytics and has a website to take the time to absorb the information shared here. Please let me know what you think.

Meanwhile I want to add a crucial link for mobile analytics which analyses traffic coming to websites from mobile devices.

The graphic overview below will open up an interactive version, I hope you will find this handy guide a useful starting point thanks to Simply Business.

Google Analytics Guide for Small Business


  • This is an amazing resource for local business owners – Google Analytics can be very intimidating but this guide will hold your hand and talk you through the things you need to know and do to get you started.

    • I have shared Simply Businesses post everywhere Jo!… it’s so helpful. Thanks for sharing and commenting too 🙂

  • I’m so happy to see this. I’ve had Google Analytics installed, but I don’t use it because I simply haven’t made the time to go through the documentation to understand and appreciate what I’m seeing.

    Your graphic overview with links solves that road block for me – what a fantastic resource!

    Dena Lynn

  • Hi Sadie, I don’t make full use of google analytics either. Some of these resources will help a lot though. And, I found another useful tutorial that I want to follow. So, thank you for all this, it is fantastic!

  • Sadie,
    as usual your sharing is very informative… Google Analytic is not anything that I am familiar with since I never truly went o find out what is all about, but your guidance may change that soon.
    Thanks so much.

  • Well this certainly clears things up for me. I thought Google Analytics was just something to opt into once in a while to see what I was doing.

    Here you have not only explained the importance of it, but also the link “Simply Business” has peeked my interest.

    Thanks so much!


  • Terrific post Sadie – when I first started blogging I dogged those stats like crazy. Once I settled down I started checking Google Analytics once a week. Now that I have Alexa on my tool bar and the first thing I see when I sign on is my blog’s ranking – I keep forgetting to take a closer look from the Google end. Thanks for this important reminder – and for the link to Mobile Analytics as well.

  • I have both GA and clicky installed and I depend on the numbers to tell me how the site is really doing and which pages are doing what they’re supposed to do! Anyone not making use of Analytics is shooting themselves in the foot before the race even starts!

  • Definitly a nice business tool. I have several blogs started and do have Google Analytics nstalled on one of them. This does help bring together some of the “what, how and who’s” of things. Thanks for the information, it is very helpful.

  • Google Analytics is great in many ways. I do however have one big things against it because it is a third party source. It does miss some of the traffic that your own web host’s Webalizer picks up. However, as an example, Google Analytics has become a measuring standard that advertisers look to when deciding to buy ads on a site

    • Hello Nile yes quite correct in what you say I generally run both Google Analytics along with the premium plugin for WordPress called Get Clicky, I really like that one and the information does vary between both. Thanks for stopping by 🙂

  • What a useful infographic, mobile is often overlooked and how to use Google Analytics with mobile is really useful – thank you.

  • Thank you for sharing this important resource with us Sadie- Michaela!
    I wish I had someone show me where the traffic comes from where do people subscribe from these details are important for us to replicate what works best.

  • Great infographic, Sadie. Google analytics plays a great role in online business and I’ve been using it for 2+ years. GA has helped me a lot in improving the conversation & traffic sources.

    • Thanks Devesh. I found it to be a good way to present information on a given topic pulling in data from different sources too 🙂

  • What a wonderful resource you’ve given us, Sadie.

    Google Analytics is such a powerful tool, but it’s really a nightmare (for me, anyway) to try to figure out all of its features and workings.

    Extremely cool visual presentation for really important links to these great resources.

  • Sadie-Michaela Thanks for the good infographic on Google analytics. I have been using it for about a year and it has really helped me see what is popular on my site and help me to fine tune my strategy for blogging.

  • Hi Sadie-Michaela,

    I have google analytics set up yet I rarely stop there to check the stats. it can be intimidating. Your infographic is not something I can read quickly. It does require some time to study but it has all the information I need and I will be returning to review the details.


    Dr. Erica

  • Yes, I have to say that the Google analytic s makes a difference. It does help track and do stats for your blog. For those that don’t use it on there blog, there is a plug in in WordPress for it. Nice information!

  • Hi Sadie,

    You have made some excellent points in this post. It is a very important tool , to know where your customers are coming from and what they like or not.

    It is great the way you have shared this valuable information which will help local and small business.


  • I had google analytics on my old blog and when I transitioned to the new one, I did not install it and have completely forgotten about it. Your post just reminded me to stop procrastinating about it 🙂

    I wonder, though, how GA can be used for your pages in Amazon, so you can also find out information about visitors and demographics? Or is there a similar tool that I could use since I can’t install this in my Amazon Kindle pages?

  • Yes this is a good program. Another one I like which comes with WP is “Jetpack”. It has stats, keywords searched for and more – but not as detailed as G.Analytics, good review

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