Apr 5, 2013 - Go Mobile    17 Comments

The ‘ICE’ – In Case of Emergency – Mobile Campaign

Scenes like this are horrific …

ICE - In Case of Emergency Campaign

Message from the Ambulance Service
We all carry our mobile phones with names & numbers stored in its memory. If we were to be involved in an accident or were taken ill, the people attending us would have our mobile phone but wouldn’t know who to call.

Yes, there are hundreds of numbers stored but which one is the contact person in case of an emergency? Hence this ‘ICE’ – In Case of Emergency Mobile Campaign.

The concept of ‘ICE’ is catching on quickly. It is a method of contact during emergency situations. As mobile phones are carried by the majority of the population, all you need to do is store the number of a contact person or persons who should be contacted during emergency under the name ‘ICE’ ย – In Case Of Emergency.

The idea was thought up by a paramedic who found that when he went to the scenes of accidents there were always mobile phones with patients but they didn’t know which number to call. He therefore thought that it would be a good idea if there was a nationally recognised name for this purpose.

In an emergency situation, Emergency Service personnel and hospital staff would be able to quickly contact the right person by simply dialing the number you have stored as ‘ICE’.

Please forward this. It won’t take too many ‘forwards’ before everybody will know about this.

It really could save your life, or put a loved one’s mind at rest. For more than one contact name simply enter ICE1, ICE2 and ICE3 etc


  • HI Sadie! I love this idea and think more people need to see this. I believe this is important for every child to know as well as adults. I heard something on the news the other day about a little girl calling 911 and this saved her mom’s life. Great Message.. Thanks for sharing Chery ๐Ÿ™‚

    • Thanks for dropping by Chery – it’s is one of those simple things which can some times save a life ๐Ÿ™‚

  • This is a really good tip. I would also go further to utilize the notes area of your phone. It makes things like identifying a lot easier.

    • Nile thanks for the tip… I am ashamed to say I didn’t know there was a notes area on my phone but I will be checking it out! ๐Ÿ™‚

  • Hi Sadie,
    I have done this in my cell phone and I think that everyone should do this because you never know if you may be in a situation where someone needs to contact your emergency contact for you. Thanks for sharing this important message with all of us.

    • Hello Shelley I was really stuck by the simplicity of such a useful idea! ๐Ÿ™‚

  • My husband and I are among the few who DON’T carry a mobile device, because we don’t HAVE one. Our son died in an accident on a lonely highway on a winter night three years ago. He didn’t have his cell phone on him either. The police came to our home to tell us what happened. I’m not sure how they knew where we live, because we are out in the country. But I can see how much simpler it would be to have contact info on a cell phone, easily accessible. Thank you for the tip.


    • Hello Willena, I remember we have chatted before on my blog thread about you not having a mobile phone, I remembered you instantly because of it and it was heart wrenching to read about your son on this thread. Perhaps you already keep an emergency contact in your diary or purse, certainly worth considering. If you or you husband every decide to get a mobile device I would be really interested to know what it was for you that sways the change. It’s interesting to a geek like me! ๐Ÿ™‚

  • Hadn’t thought of the ICE2, ICE 3…but what a great idea, thanks for sharing!

  • This is an excellent idea. I live in California, the land of freeways, they are everywhere carrying tons and tons of traffic everyday. What a simple and easy to implement idea.

    Short, to the point, with a great, easy to remember acronym at the same time. Thank you for posting about this Sadie-Michaela.

    • Thanks for commenting Michael – I love it when great ideas are so simple and so usable by so many ๐Ÿ™‚

  • What a great idea Sadie-Machela! Many years ago I was on a windy road upcountry here in Maui and someone in the oncoming lane ran into a ditch and flipped his car. I’ve never seen anything like it – and hope I never do again. The point is I didn’t have a cell with me at the time, and there were no other cars around. I had no choice but to high tale it back down the road to the nearest town to call 911. Sadly the driver was killed on impact (tourist in a convertible, no seat belt and the top down, he was pancaked) but still it taught me a valuable lesson about cell phones being for more than just outgoing calls.

  • Sadie, this is the best advice I’ve seen in a while! It is powerful! It gives personal who are assisting you in the event of an accident something substantial to work with instantly.
    Thanks for sharing this great advice!

  • I started using this 3 years ago, my husband was hesitant to follow, but he eventually did. There are still people out there who inspite knowing this, still choose not to use it. I hope they realize the value and importance of adding this three simple letters to their address book in their phones.

  • Such a great idea! I haven’t don’t it yet, but I will do so and let my kids know too!! One never knows when one will need it.. And of course we want to know about things before the rest of the world does when it comes to loved and dear ones…

  • I wonder if people are using that acronym all over the world, they most likely are! Great idea. I had a motor bike accident many years ago, and I don’t know how the police found out my parent’s address. It must’ve taken a lot longer back then.

    I’m putting this in my phone today! Thanks Sadie

  • What a great idea – I’ll do it immediately on everyone’s phone in the family. It’s so easy to forget just because I know that Carl is my husband that the police/paramedics won’t have a clue. Liked Nile’s idea of putting something in the notes as well – especially if you have medication issues.

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