There are now more than 1 billion smartphones in use world wide.
That’s equal to about a seventh of the world’s population!
A year on year growth of 46.6% compared to the same period last year.
To reach this point 1.038 billion smartphone users worldwide took 16 years.
The 2nd billion users it is anticipated to take less than 3 years.
When potential customers look at your website on a smartphone what do they see?
At the recent Think Mobile presentation, Google reported a 400% increase in the number of searches compared to the same period last year.
1 in 5 searches are now being carried out on Smartphone or Mobile device.
The numbers are even more striking for local businesses, you see 1 in every 3 Mobile searches is now Local.
This means that 1 in 3 people using the internet are on a Mobile device are searching for a local business in their area. Staggering already!
In reality what this means is if businesses do not have a mobile optimised version of their website they are missing a large opportunity to do business.
So, back to the original question;- What does your website look like on a mobile device?
Mobile usage is expected to exceed desktop usage next year and Mobile sales have already exceed desktop pc sales. This means the majority of visitors to your website will soon be on a mobile device. Are you read for them?
If you were on a Mobile device which site would you prefer to be surfing on?
This… Or this…
The new generation Mobile users are rarely just randomly surfing the web.
They are generally looking for specific information. Like opening hours, phone number, address, the services you off. If they can’t find what they are looking for they will go elsewhere. This mean your competitors win business that could have been yours!
The problem with most websites is they are not designed for Mobile phones making them hard to read and to navigate for Mobile users. They take a long time to load, key information like phone number and email address are not displayed prominently. Users have to scroll side to side and zoom in and out to read the information. Surveys have shown that when visitors land on a site like that they quickly leave – Opportunity lost!
With a well designed Mobile website the difference is huge. ..The key information is easily accessible from the home page and customers can call you with ease using a click to call button. Important information like directions and opening times can be found easily. A Mobile website will be designed to resize automatically when it detects all the most popular Smartphone devices. This means users will no longer have to scroll from side to side or zoom in and out to
read the content. Best of all is the super simple design means it loads fast and that’s really of HUGE importance to customers when they are on the move.
The good news is that these days creating a Mobile website for your business is affordable and it could just make all the difference to your business. Mobile marketing is huge and growing everyday, don’t let your competitors pass you by, scooping all the customers that could have been yours.
Think smart… think Smartphone! We think you’ll be pleased that you did! 🙂